Being form Pittsburgh, I love my sports. Of course we have the Steelers, but in the mid 90's, during our Stanley Cup rampage, I was not only a
Penguins fan, but actually liked watching hockey. Now, with the unbelievable skill, instinct, and flare of the Golden Child, Sidney Crosby, I find myself habitually checking up on the Penguins' scores and anxiously anticipating Sportcenter Highlights and Berry Melrose on ESPN. What happened to the NHL on Cable
While ESPN’s stock has been rising, there can be little debate that the NHL’s stock has been dropping on ESPN. Since the NHL made the questionable decision to abandon the cable network as its broadcast partner in favor of the fledgling Versus network, many have argued that NHL coverage on the Worldwide Leader in Sports has ranged from underwhelming to disrespectful. Even ESPN’s ombudsman, Le Anne Schreiber, felt compelled to examine hockey coverage on the network. In an article last month, she confirmed that hockey coverage has indeed diminished 28% on Sportscenter over the last three years and that hockey-oriented shows such as NHL 2Night were cut altogether since ESPN’s loss of NHL rights.
The reduced exposure on ESPN can only be harmful to the NHL. By minimizing coverage and highlights, the network is effectively reducing the imprint of the game on Americans’ collective sports consciousness. Worse still, several ESPN writers and commentators have gone out of their way to emphasize the demise of hockey. Le Ann Schreiber recently noted that during the NHL’s regular season, hockey was only mentioned on-air if there happened to be “some egregious brawl” or if it was being “dissed” for its invisibility and irrelevance.
Now, playing the NHL commish, I think they should do several things to shake things up:
- Give a bigger role to Melrose and some of the other legends of the game and commentators
- Empower the young talent
- Forget ESPN be the first to broadcast over the internet and market that primarily to hockey fans in the US and go traditional in the hockey crazy countries.
- Adopt some English Premier League Relegation style and incorporate playing some of the other Canadian and European team in something similar to Champions League.
- Drop the Versus network and try to get on spike tv because it fits the extreme sport, MMA fan base. Hockey fights are perfect for their fan base
These will help drive sales and interest in the League besides baseball is really becoming an American game of the past, rather than, America's past time.